Wigs have become the consumer demand of girls in the African market

Wigs have become the consumer demand of girls in the African market

African girls who love beauty are willing to spend money on their hair, but they prefer to wear convenient, changeable wigs than go to the hairdresser’s for a long time.The market for African wigs has a high frequency of consumption and a short cycle of consumption.African women with a certain economic capacity will be buying wig products for a long time and a high frequency.Wigs of various colors and shapes designed and manufactured by Chinese companies continue to lead the trend of fashion in Africa and become a beautiful scenery on the streets of African countries.

Black, gray, red, yellow, long, short, straight, curly…Walking the streets of African countries, it’s hard not to be attracted by the various hairstyles of the girls.As soon as I asked, I found out that most of the wigs were imported from China!

Due to climatic and physiological reasons, African-American hair is usually dry.If it’s a little longer, he’ll roll or fall, which is hard to take care of.He needs to go to the hair salon often for modeling.African girls who love beauty are willing to spend money on their hair, but they prefer to wear convenient, changeable wigs than go to the hairdresser’s for a long time.

Many African girls have worn wigs since childhood.A lot of people think that going out without a wig is like going out without makeup, they always think it’s a little worse.In addition, buying one or two wigs can also save months of hairdressing expenses at the hairdresser’s salon.

China is the world’s largest manufacturer and exporter of wigs, and about eighty% of the world’s wigs are made in China.Chinese customs statistics show that Chinese exports of hair products have remained above US$3 billion in recent years.North America and Africa are the two main export destinations for wig products from China, accounting for around 75% of China’s total export of hair products, of which North America counts for about 38% and Africa for about 37%.North America is the world’s largest hair product market, mainly because there are more African Americans and a strong consumer capacity.Especially in the last two years, Chinese wigs have gradually been received by African Americans with the help of cross-border e-commerce platforms.Africa is the second largest hair product market in the world.With the improved living standards of local residents and the popularity of the Internet and electronic commerce, the market potential for African hair products is being released and the US market is expected to catch up and go beyond the US market.

Enter the express site, and there are many types of wig products recommended on the home page.Search the keyword “wig set”, you can find more than 3000 products.The price of the most-selling sets of wigs is usually between $100 and $200.You can see that under the wave of “your economy,” the power of consumption of women who love global beauty is exploding.The market for African wigs has a high frequency of consumption and a short cycle of consumption.African women with a certain economic capacity will be buying wig products for a long time and a high frequency.Wigs of various colors and shapes designed and manufactured by Chinese companies continue to lead the trend of fashion in Africa and become a beautiful landscape on the streets of African countries.

yunhao jiang

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